Media strategies
Determining how and when the media will be approached.  Planning of optimal timing and phasing when across several time zones.
 
Press audits
To understand which journalists and media are writing in a particular area, their level of knowledge and support for a client’s position and possibilities for engagement with them.
 
Materials development
Press material drafting including – releases, questions and answers, and backgrounders.

Media plans
The development of plans for media engagement over a period of months/years with a view to ongoing dialogue and release of information and news.
 
Sell-in
Speaking with journalists to propose story angles and ideas.
 
Press briefings
Arrangement of briefings/press conferences around specific events or news announcements.
 
Forward planning
Identification of media opportunities including forward features and special reports.
 
Media training
Preparing spokespeople for interviews through practical experience with journalist trainers.